Michael Horbal

Content Writing

Content Writing Best Practices If you want to rank for it, you have to write about it. And while that statement seems simple enough, content writing is not easy. In fact, you’ll find that it takes some time to hit your groove with great-quality content. That’s where this guide can help you. We share what […]

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content writing

Linking

How to Add Internal and External Links to Your Website An important aspect of great SEO design is to use linking properly. So how do you link your content to other articles you’ve written and to external content? We’ll show you. Internal Linking Internal linking is when you link to other content within your website.

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linking graphic

Keyword Research

Unlocking Digital Success: The Undeniable Importance of Keyword Research in SEO Keyword Research is the cornerstone of any successful SEO strategy. It’s identifying the words and phrases people use in search engines, allowing businesses to optimize their content writing accordingly. Understanding keyword research is vital for anyone looking to improve their website’s visibility and ranking.

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keyword research

Website Structure

How to Plan a Website Structure Your website structure is a hierarchy that shows how your pages and posts are connected. When you start your website, you need to think about your overall structure before you get too far along. If you are using a WordPress theme (and you should be), the four main things

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website structure
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